The main problem is that as a user on many music platforms, there is no opportunity to comment on or interactively design music tracks. This limitation minimizes the overall user experience as one cannot share opinions and feedback on specific music tracks or podcasts. Moreover, without this feature, there is a missed opportunity to build a community around specific music tracks or artists, which promotes user engagement and loyalty. Furthermore, lack of interactivity leaves out an additional layer of personalization, which can result in users feeling less connected to the platform. Ultimately, this could lead to users switching to a platform that supports such features.

SoundCloud provides the perfect solution for these problems. Through its features, users have the opportunity to comment on tracks and engage interactively, which greatly enriches the experience. They can express opinions on titles, leading to lively discussions and a stronger sense of community. It promotes both user engagement and commitment, giving the platform a more personal touch. Moreover, SoundCloud allows dialogue directly with artists, stirring additional interest among users. Music enthusiasts thus find a platform that offers a high level of interactivity and personalization, strengthening their connection to the service. Ultimately, SoundCloud encourages users to spend more time on the platform and to use it actively.